ABOUT THE PROJECT
A family in California coined their homemade wine brand "My Backyard Vineyard." I designed the imagery from pictures of the vineyard behind their home. The first two labels intentionally juxtapose hand-drawn style of imagery with typewriter font descriptions to embellish the backyard, home-grown brand. However, another concept I included here was a more elegantly stylized look that could work well for rare or refined vintages.