ABOUT THE PROJECT
Camp del Corazon is a non-profit organization that provides support for kids living with heart disease. Every year they host an overnight camp, fundraiser, and party for the kids, their parents, and financial donors. Each year a different theme is chosen for the event. In 2026, I was asked to create an invitation, sponsorship packet, and other brand assets with the theme of dandelions. They chose this theme as it represented wishes and transformation. I chose to use dandelions with a hand-drawn look, to use over a dark background and just a pop of gold/dandelion yellow for the titles. Just as no two snowflakes are alike, no two dandelions are either. So, I made sure each one was unique in some way. I used the Gioviale font for the gala title because the long swooping "flourishes" emulated the overgrowth of flourishing plants. The Cinzel font was used for all subheaders, as it was a black tie event and I wanted to create the essence of a classic broadway playbill. To pair with the two over-the-top decorative header fonts, I used the Jost font for body copy to be clean and simple, so as not to compete with the other fonts.
